Have you ever looked at your website and thought to yourself, “I bet this page would convert better if we just changed…?” Yeah, you’re not alone. But what if you’re wrong? You may have just committed development resource to changing your site for the worse! Take the guess work out of it. What you need in your life is testing. More specifically, A/B, multivariate and multi-page testing.
Here at Barracuda, we like to get creative with our hypotheses, but data-driven with our suggested changes. We don’t like leaving things to chance, so we test our hypotheses in a controlled environment that delivers hard evidence of what works (and hence what is worth investing in changing), and what doesn’t.
We start by taking a holistic look at your user journeys and follow them through to conversion (whatever that may be). We then identify what we think are the elements and issues on your website getting in the way of conversion, and hence costing you money. These form the basis of our hypotheses, and hence the tests we need to run.
Once we’ve planned what we are going to test, we then use the various tools at our disposal to create and run our tests, and gather the necessary data and intelligence on what works and what doesn’t. The end result is more conversions and more money for your business.
Remember that phrase, “look before you leap.”