Question 1: how do you grab the attention of your audience… not the audience watching cat videos; the audience that contains your paying customers?
Question 2: in a post-Penguin-world, how do you generate an unfair advantage over your competitors in terms of link generation and ranking power?
Question 3: how do you go beyond a simple story and turn it in to something that captures the imagination?
Question 4: how do you create a gift that keeps on giving (you links)?
Answer: creative content.