Display ads are the part of your paid media campaign that can be set up and managed to deliver against your awareness, or purchase orientated business goals. Display can be used effectively to generate new traffic to your website or re-market to existing users and increase conversion rates.
Display ads are published on websites or within apps and depending upon the targeting, will appear against relevant content, as well as, an audience who we know are interested in your products or services. The mechanism for ad delivery is usually an auction based pricing model coupled with an algorithm focused on ‘the bid’ and the ‘click through rate’ (CTR) which we manage to get your ads served onto the websites which generate you the most cost effective awareness or sales.
At Barracuda, we can enhance your display campaign performance by leveraging the relationships we have with publishers direct. Cutting out the middle man, can reduce your costs and improve the position on the page in which your ads are served, which means you generate more awareness and higher sales.
Remarketing campaigns are established to display your banner ads to customers who have already visited your website and are therefore aware of your products and services. Remarketing campaigns push your customers into re-engaging with your website and pushing them towards conversion goals.
Therefore, remarketing campaigns are typically campaigns which have consideration and conversion goals rather than awareness goals.