B2B Digital PR - Barracuda Digital

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B2B Digital PR

B2B Digital PR

The Business


Team Tactics, have been providing team building and corporate hospitality for over 20 years. They operate UK-wide, but pay special attention to London. Team Tactics provide a personal service that is second-to-none. Team Tactics are a customer-focused, highly experienced team building and corporate hospitality business. 

The Objectives

The aim was to reach a much wider audience than would be typically available to Team Tactics, in their B2B environment.

We created a campaign entitled ‘Search for Trump’. The aim was to increase exposure for Team Tactics’ ‘treasure hunts’ offering. We advertsised for a Donald J Trump look-a-like which was covered online and offline by National and Internationl Press creating a wave of highly authoritative articles and exposure for Team Tactics.

Here’s what we acheived…

“The [Barracuda] guys have been brilliant. They've helped us really push on in terms of sales, to a point I didn't think we'd reach in the time we have. On top of that they've been very transparent with what they've been up to, and have been great at explaining the process in a way that's been easy to understand.””
Tina Benson Owner and MD, Team Tactics Team Tactics

The Results

1.9 Billion

Combined estimated monthly visits of successfully outreached global websites.

1.87 Million

Estimated coverage views.


High quality pieces of coverage through to our website including: The job advert placed on our blog, our treasure hunt page, homepage and conversion page/contact us page.


The website with the highest authority now sending traffic through to our website. Highlights include AOL.com, Huffington Post, Newsweek, WN, MSN   Yahoo.


Increase in sessions on our website, 31st July 2017-23rd August 2017 vs 31st July 2016 - 23rd August 2016

Team Tactics’ commercial director was featured in a live interview before mentioning our the website live on air.