Electrolux PPC - Barracuda Digital

Our case studies > Electrolux PPC

Electrolux PPC

Electrolux PPC

The Business


Electrolux manufactures appliances for U.K. brands AEG, Electrolux, Zanussi.  Service Force are Electrolux’ Independent Service Providers and the official providers qualified to carry out manufacturer approved repairs.

The Objectives

In 2019 Electrolux provided Barracuda two objectives:

  • Reduce CPA
  • Dramatically increase the profitability of each paid search acquisition
“Barracuda has driven volume whilst significantly reducing cost-per-call from our paid traffic. They fully understood our brief and delivered on their objectives, targeting the right consumers & improving their online journeys. Thank you Barracuda!”

The Strategy

Barracuda devised a test-and-iterate plan that relied on bottom-of-funnel data-capture, a completely restructured paid-ads accounts and by taking maximum advantage of machine-learning advancements & smart campaign technologies.

The Bottom Line

Following the successful implementation of our search strategy, Electrolux have recorded spectacular YoY performance results thus far in 2020, including:

  • A 127% YoY reduction in CPA
  • A 380% YoY increase in revenue from each paid search acquisition
  • A 895% YoY ROAS improvement