Staysure is a Travel Insurance brand providing travel insurance arranged by TICORP Limited, have been voted The UK’s Best & Most Trusted Travel Insurance Provider.
Staysure tasked Barracuda with producing content for their digital ecosystem that would achieve the following:
Barracuda set to task by requesting Staysure’s brand guidelines and tone of voice documents. After thoroughly reviewing the documents a number of questions were posed to the Staysure digital marketing team around target audiences.
Barracuda identified that a content gap existed that could be filled to target a younger audience. This was cross referenced against the brand offering as well as seasonality of the travel insurance market.
As a specialist search and content agency Barracuda came up with an idea which we believed would achieve the following:
A responsive microsite using the WordPress CMS was developed by Barracuda, following our ‘Discover, Define, Design & Develop’ product development framework.
Launched in December 2019, Over 2,000 links have been gained from 34 referring domains (and counting) including 7 .gov domains!
Notable placements include Autism.org.uk, Invictusgamesfoundation.org, Scope.org.uk, Youthcancertrust.org, Liverpool.gov.uk, Manchester.gov.uk, Surrey.gov.uk, Oxfordshire.gov.uk, Cumbria.gov.uk & Disabilityscot.org.uk
1,200 highly relevant (commercially viable) users entering the website via the tool since launch.