Creative Content - Barracuda Digital

Our services > Creative Content & Creative Thinking

Creative Content & Creative Thinking

Why use us for creative?

  • Relevance & resonance – we create ideas that are relevant to your brand, but capture the imagination of your audience.
  • We think in ideas not formats – creative minds not shackled by ‘shall we do another infographic’
  • Process driven – we use a tried and tested academic approach to appraising creative ideas
  • Internal design & development resource – singing, dancing and serving the drinks… our in-house team can bring those creative gems to life!

Services we offer

  • Ideation
  • Design
  • Development
  • Training

Creative thinking

As a boutique digital marketing agency, Barracuda pride themselves on their level of input and creativity.

Good ideas come from thinking in a certain way and are turned into great campaigns by following key processes.

Having the correct environment to allow the above to take place is also paramount. In our experience, innovation and innovative campaigns come from teams with fearlessness, energy, passion, support for each other, and a real drive to make ideas work hard.

This is what the folks at Barracuda bring, and we’ll help nurture that within your organisation.


This is the framework we use to mould ideas that ‘stick’ in people’s minds. In other words, how do you amplify the ideas you have for campaigns to ensure people sit up, listen and act on your message? Well, the ideas and execution need to be inclusive of as many of the below factors as possible:

Simple — find the core of any idea

Unexpected — grab people’s attention by surprising them

Concrete — make sure an idea can be grasped and remembered later

Credible — give an idea believability

Emotional — help people see the importance of an idea

Stories — empower people to use an idea through narrative

Timely – Is the content temporally relevant to current events?

Barracuda can help with the implementation of this framework in several ways, and we will more often than not advocate delivery face-to-face, either at your offices or at ours:

  • Idea brainstorming sessions – produce ideas that break from the ‘norm.’
  • Idea clinics – evaluate campaign ideas and explore ways to improve them.
  • Training – empower your team to use the above framework.


Here is our head of digital, Anthony Tuite, talking more about the framework at the Figaro Paid Search & SEO Seminar on 11th November 2016

Note for charities: for a good example, please see the poppy appeal product critique at the end. It is also a good example of the kinds of things discussed in ‘ideas clinics’.

The video is in Flash, so Chrome will not support it. Using a Microsoft browser will work.

Relevance vs Resonance

Before evaluating our ideas, we need to come up with them. Good ideas (as well as being ‘sticky’) need to be relevant and resonant. Relevance is about communicating the message we care about to an audience we’re interested in. But too much of only that message will alienate. We need our ideas to resonate with our audience. We need to tap in to the things that audience cares about, and then use that as a vehicle to transmit our message.

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