Video can be used for Awareness, Engagement as well as Direct Response ad campaigns, as well as being an incredibly engaging content format.
Video is the fastest growing ad format. In 2017 video will account for nearly 70% of all internet traffic. The barrier to entry for many advertisers is access to good and effective video that is on message, on brand, and relevant. At Barracuda we can advise on how to best utilise your existing video assets, help you create new assets or help you put together the brief for a creative agency.
We will monitor your video campaign and improve it’s performance by optimising your ads against demographic, technical and geographic performance metrics.