Core Quality Update - 01/08/2018
Google has confirmed it has rolled out another of its broad core quality algorithm updates. The roll-out finished around Wednesday 8th August. The advice from G hasn't changed, in that there's nothing specific to optimise or re-optimise for. If you've seen a dip coinciding with this update, and you haven't changed anything on your website, then it could be your competitors have done something new, or something they were already doing is now being given more credit.
ACTION: If the above is the case for you, then a thorough competitior analysis combined with a keyword/topic content gap analysis is often a great way forward. If you'd like some help with that, then drop us a line.