March 2022 Product Reviews Update - 23/03/2022
Google has started rolling out the third products reviews update. This algorithm update targets product review-related content that is ranking on the web or more specifically, Google's search results. It aims to promote the most useful and helpful content to searchers. Thus, any content that is deemed similar to template-like information found on the web will not benefit from this series of updates.
Google has stated the following will matter with the product reviews update:
- Include in-depth detail such as the pros and cons of a product, how it performs day to day, and other useful information such as if there are any major/minor differences between the latest model and older iterations/generations.
- The content has been provided by those who have used the products themselves, detailing how it can be used and what it physically is like
- Include unique information (e.g. visual, audio or linked to other content that demonstrates reviewer's experience of the product) beyond what has been given by the manufacturer or any other official sources.
- Coverage of similar or comparable products, or adequate explanation of what makes the product stand out from its competitors
This update will roll out for the next few weeks. The majority of ranking volatility will most likely occur in the early stages of the rollout. For now, these updates will affect English-language product reviews. However, Google is planning to open up product review support for more languages in the future, so the update may impact non-English product reviews when this happens.