Shopping Ads are the Image ads that appear at the top of the Search Engine Results Pages (SERP’s) that enable customers to view an image of the product they searched for and that you sell.
The shopping ad format, has been well received by users since it’s launch, and Google have slowly been increasing the % of the SERP real estate that is given to these results.
Google Shopping ads now account for up to 60% of paid search clicks for retailers*. Whilst Bing shopping ads are up 332% year on year*. (Merkle RKG Q3 2015)
Barracuda can manage the implementation of your shopping feed, once your setup, we’ll optimize your feed and manage the interface to maximise your ROI and deliver an enhanced market share.
We report regularly, at the very least weekly, but often daily, which gives you the insight into what’s working, what’s trending and where you can make the most money.
So you’ve set up Google Merchant Center, you’ve listed your products, you’ve added the images, it’s all been approved by Google. Hurrah! It seems to be working. So why are you not appearing on every search? Barracuda can Investigate and offer you the consultancy service you need to get your feed not just approved but your shopping ads showing more often to drive more traffic and deliver more sales.
Do you have resource in house, but want training to improve performance and get more out of shopping ads? We’re happy to assist, as Google Premier Partners, with many years of experience, we can help your team maximise this channel and generate more revenue.