Algo update checking tool
Why Barracuda for tracking & analytics?
We've been managing campaigns and tracking conversions for 24 years. You can use our knowledge to get the data you need to improve your campaign or website performance.
Once we've got the data flowing, then we can turn it into the report that will enable stakeholders to make profitable decisions.
A universe of data sources and tools for our clients
Google Tag Manager & GA4
Google Tag Manager & GA4 setup or review.
Ensure your data is as accurate as it can be to enable progressive decision making.
Meta pixel setup
Measure website visits, optimise your campaign performance and enable retargeting to drive sales or enquiries on Facebook and Instagram.
1st party cookie tracking
Don't put your head in the sand. 3rd party tracking is "not ideal" to say the least. Get yourself platform independent click performance data which provides an accurate perspective of website interactions and the journey to purchase.
Understand your media campaigns' true impact on conversion performance without any 3rd party tracking 'issues'.
Yes, we can also build audiences for retargeting users and increase conversions.
Bespoke reporting
Get the data points and insights your business needs for accurate decision making.
We can create bespoke reports and online dashboards with the information required for marketers, c-suite or any other stakeholders.
Organic visibility
Monitor your SEO performance with 3rd party independent data sources.
We can track individual search term performance as well as overall organic website visibility to understand an improve organic search rankings.
Market share
Track your competitors performance to understand the true market impact of your digital investment.
We provide search and website user testing, to give you an understanding of your relative performance from a market share perspective.
How we work
A bespoke approach. We understand that every business has different goals and objectives. We tailor our tracking and reporting solutions to fit your needs.
Collaboratively. Once we have researched and understood your campaigns, website and business proposition, we will propose a tracking and reporting solution that will give stakeholders the information they need. We provide you with the data to enable you to make business decisions and grow.
Transparently. Always on reporting. Open access to data and KPI's because sharing data enables improvement. We are open and collaborative in our approach. We'll ensure you are always on top of the stats with unique reporting to stakeholders and budget managers.
Experience across multiple sectors
We work with trusted brands & growing businesses across multiple industries. We can bring a knowledge of your sector as well as best practise across the latest digital platforms.
E-commerce
Education
Healthcare
Events
News & Publishing
SaaS
Why choose Barracuda?
Barracuda have been operating for over 24 years as an independent digital agency and have a track record of proven results and satisfied clients, so you know you are in the right hands. We also win the odd award for our hard work and outstanding results we get for our clients.
If you are looking for an experienced team who understand the digital landscape and genuinely care about driving growth for your business then get in touch today to schedule a call to discuss your project or website.
GDPR Compliant. We only work with and use providers who are GDPR compliant.
Services
Unit 1C The Chandlery,
50 Westminster Bridge Road,
London. SE1 7QY
020 3882 4404
contactus@barracuda.digital
Monitor your organic search traffic & Google Algo Updates.
