User Testing

Analyze the full user journey

Improve your website & search results

Website & search user testing

Understand your website users behaviour to improve conversion rates with Barracuda's Website User Testing.

Boost performance even further with our own enhanced Search User Testing, we'll provide insights from the point of search to the point of purchase to improve your website and search engine performance. Use Search and Website User Testing to enable you to win the search click and gain the on-site conversion.

We can show you which of your competitors are doing well and why? Uncover, which search elements are the main click triggers! Improve CTR, get more clicks, beat your competitors.

Search experience testing delivers data that enables you to massively improve results across the paid and organic 'search' experience and your website.

What are the deliverables?

Website user testing delivers unique qualitative data. 'Website user testing' videos with commentary provide insights into real users engaging with your website. What do they click and why?

Add 'Search user testing' to get Barracuda's professional analysis of the videos to generate qualitative and quantitative data with real insights and trends from the point of search. How influential is position to get the click? What elements and features within the SERP's are getting clicks? Which websites are winning the click and why?

We'll show you trends for your target search terms that were only visible previously to Google or Bing.