PPC & Paid Social Media Agency - London | Barracuda Digital

PAID MEDIA

PAID SEARCH (PPC) - PAID SOCIAL - DISPLAY ADVERTISING

PAID SEARCH

PROGRAMMATIC DISPLAY

GOOGLE SHOPPING

YOUTUBE ADVERTISING

Why use us for display & remarketing?

  • Google Premier Partner Agency
  • Experienced in purchasing Display campaigns at the best price for our clients.
  • Access to all Display management platforms and tools.
  • Results Oriented Campaign Setup & Management.
  • Transparent reporting that enables you to measure value and communicate this to the rest of the business.

Google Premier Partner - Barracuda Digital

Services we offer

  • Display campaign setup
  • Display campaign management
  • Cross-channel tracking (to show impact on other channels)
  • Live campaign data reporting
  • Consultancy
  • Training

What is display?

Display ads are the part of your paid media campaign that can be set up and managed to deliver against your awareness, or purchase orientated business goals. Display can be used effectively to generate new traffic to your website or re-market to existing users and increase conversion rates. Display ads are published on websites or within apps and depending upon the targeting, will appear against relevant content, as well as, an audience who we know are interested in your products or services. The mechanism for ad delivery is usually an auction based pricing model coupled with an algorithm focused on ‘the bid’ and the ‘click through rate’ (CTR) which we manage to get your ads served onto the websites which generate you the most cost effective awareness or sales. At Barracuda, we can enhance your display campaign performance by leveraging the relationships we have with publishers direct. Cutting out the middle man, can reduce your costs and improve the position on the page in which your ads are served, which means you generate more awareness and higher sales.

Programmatic display management

At Barracuda, we can enhance your display campaign performance by leveraging the programmatic algorithms, provided by Double Click. Typically, we buy display inventory programmatically from the ad exchanges directly utilising Double Click Bid Manager (DBM)

What is remarketing?

Remarketing campaigns are established to display your banner ads to customers who have already visited your website and are therefore aware of your products and services. Remarketing campaigns push your customers into re-engaging with your website and pushing them towards conversion goals. Therefore, remarketing campaigns are typically campaigns which have consideration and conversion goals rather than awareness goals.

Drop us a line

 

+44 20 3882 4404

contactus@barracuda.digital


or fill out our contact form at the bottom of this page

Why use us for shopping ads?

  • Google Premier Partner Agency
  • The most experienced Google certified paid shopping specialists in Europe.
  • Experienced in feed setup & management
  • Results-oriented campaign setup & management.

Google Premier Partner - Barracuda Digital

What are Shopping Ads?

Shopping Ads are the Image ads that appear at the top of the Search Engine Results Pages (SERP’s) that enable customers to view an image of the product they searched for and that you sell. The shopping ad format, has been well received by users since it’s launch, and Google have slowly been increasing the % of the SERP real estate that is given to these results. Google Shopping ads now account for up to 60% of paid search clicks for retailers*. Whilst Bing shopping ads are up 332% year on year*. (Merkle RKG Q3 2015)

What we can deliver

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Outsource

Barracuda can manage the implementation of your shopping feed, once your setup, we’ll optimize your feed and manage the interface to maximise your ROI and deliver an enhanced market share. We report regularly, at the very least weekly, but often daily, which gives you the insight into what’s working, what’s trending and where you can make the most money.

Consulting

So you’ve set up Google Merchant Center, you’ve listed your products, you’ve added the images, it’s all been approved by Google. Hurrah! It seems to be working. So why are you not appearing on every search? Barracuda can Investigate and offer you the consultancy service you need to get your feed not just approved but your shopping ads showing more often to drive more traffic and deliver more sales.

Training

Do you have resource in house, but want training to improve performance and get more out of shopping ads? We’re happy to assist, as Google Premier Partners, with many years of experience, we can help your team maximise this channel and generate more revenue.

Drop us a line

 

+44 20 3882 4404

contactus@barracuda.digital


or fill out our contact form at the bottom of this page

Why use us?

  • Google Premier Partner Agency
  • YouTube specialist agency
  • Cross-channel reporting and campaign impact assessments.
  • Objective-orientated video campaign setup & management.

Google Premier Partner - Barracuda Digital

Services we offer

  • Video Ad Placements & Management
  • Video Ad tracking & Reporting
  • Cross-channel tracking (to show impact on other channels)
  • YouTube channel Setup & Management
  • Video creation

Video ads & campaigns

Video can be used for Awareness, Engagement as well as Direct Response ad campaigns, as well as being an incredibly engaging content format. Video is the fastest growing ad format. In 2017 video will account for nearly 70% of all internet traffic. The barrier to entry for many advertisers is access to good and effective video that is on message, on brand, and relevant. At Barracuda we can advise on how to best utilise your existing video assets, help you create new assets or help you put together the brief for a creative agency. We will monitor your video campaign and improve it’s performance by optimising your ads against demographic, technical and geographic performance metrics.

Drop us a line

 

+44 20 3882 4404

contactus@barracuda.digital


or fill out our contact form at the bottom of this page

Contact us

From time to time we’d like to get in touch via email and invite you to our digital marketing events. Sound good? Options below…

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